ROLL CALL
Planning Manager Bayer Vella performed the Roll Call, calling out the Board and Commission members who were present.
Present:
George Li, Youth Advisory Council
Estelle Lee, Youth Advisory Council (via online)
Sylvia Russell, Youth Advisory Council
Kenna Brock, Youth Advisory Council
Jaden Wu, Youth Advisory Council
Emma Kim, Youth Advisory Council
Faith Ryan, Youth Advisory Council
Amiya Lotun, Youth Advisory Council
Allison Kuester, Youth Advisory Council (via online)
Joan Pliego, Historic Preservation Committee
Matthew Wood, Parks and Recreation Advisory Board
Joanne Moothart, Parks and Recreation Advisory Board
Dan Sturmon, Planning and Zoning Commission
Thomas Gribb, Board of Adjustment
Joseph Affinati, Board of Adjustment
William "Ed" Thomas, Stormwater Utility Commission
Joe Winfield, Town Council (via online)
Tim Bohen, Town Council
Joyce Jones-Ivey, Town Council (via online)
Absent:
Elizabeth Shepperd, Youth Advisory Council
Valerie Maynard, Youth Advisory Council
Patrick Luu, Youth Advisory Council
Grayson Kang, Youth Advisory Council
Matthew Querimit, Youth Advisory Council
Taylor Rayl, Youth Advisory Council
Jordan Adams, Youth Advisory Council
Daren Crusenberry, Youth Advisory Council
Devak Biswas, Youth Advisory Council
Riley Goodwin, Youth Advisory Council
Liam DaDeppo, Youth Advisory Council
Kennedy Blanchard, Youth Advisory Council
Christian Kirkland, Youth Advisory Council
Tanish Doshi, Youth Advisory Council
Pundaleste Bozeman, Historic Preservation Committee
Nicole Casaus, Historic Preservation Committee
Auvie Lee, Historic Preservation Committee
Michael Paul, Historic Preservation Committee
Ronald Scantlan, Historic Preservation Committee
Philip Saletta, Parks and Recreation Advisory Board
Emily Veres, Parks and Recreation Advisory Board
Cheryl Horvath, Parks and Recreation Advisory Board
Antonia Landau, Parks and Recreation Advisory Board
Gary Temple, Parks and Recreation Advisory Board
Jacob Herrington, Planning and Zoning Commission
Joseph Nichols, Planning and Zoning Commission
Skeet Posey, Planning and Zoning Commission
Anna Clark, Planning and Zoning Commission
Kimberly Outlaw Ryan, Planning and Zoning Commission
Philip Zielinkski, Planning and Zoning Commission
Helen Dankwerth, Board of Adjustment
Octavio Barcelo, Board of Adjustment
Stephen Roach, Board of Adjustment
John Fortunato, Budget and Finance Commission
Michael Mason, Budget and Finance Commission
Gerald LeMay, Budget and Finance Commission
Jennifer Carr, Budget and Finance Commission
Melanie Barrett, Town Council
Josh Nicholson, Town Council
Harry Greene, Town Council
Steve Solomon, Town Council
Richard Crocker, Stormwater Utility Commission
Richard Hawkinson, Stormwater Utility Commission
Gary Mattson, Stormwater Utility Commission
David Atler, Water Utility
Alan Forrest, Water Utility
Greg Hitt, Water Utility
Kay Lantow, Water Utility
Tom Marek, Water Utility
Patricia Olson, Water Utility
Naranjan Vescio, Water Utility
Staff Present:
Rene Olvera, Long Range Senior Planner
Milini Simms, Long Range Principal Planner
Bayer Vella, Planning Manager
Misti Nowak, Communications and Marketing Administrator
Attendees:
Jan Gordley, Gordley Group
Richie Brevaire, Gordley Group
Heather Valdez, Gordley Group
Tom Baca, Gordley Group
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Planning Manager Bayer Vella introduced the evening's agenda item and emphasized the intent of the meeting is to provide guidance on the branding and marketing for the General Plan, before launching to the broader community. He reviewed instructions for online Zoom participants.
Misti Nowak, Communications and Marketing Administrator, spoke on the process of marketing and branding the General Plan. Even though the Gordley Group was hired, community input, including shared values and aspirations, helps guide the process. The "feel" of the place can only come from its residents. The "function" comes from the design team. The final design should be simple enough to have a strong presence, but also allow for possibilities. Ms. Nowak provided an example of a successful Oro Valley branding package with two different logos for the Town, how they are used and the different feelings they create.
Jan Gordley, with the Gordley Group, spoke about working with the Town's high standards and her team.She reviewed the do's and dont's regarding branding. The focus of the branding/marketing should be authentic to the community, inviting and appealing, memorable and recognizable, and very clear, with the ability to build on the essence of the message. Ms. Gordley reviewed the aspects of creating a cohesive brand. She reviewed the past General Plan brand and the community engagement plan.
Richie Brevaire, with the Gordley Group, reviewed the results of the surveys and exercises from the last meeting, focusing on the key phrases and words for community, progress, Oro Valley and core values.
Heather Valdez, with the Gordley Group, unveiled the new brand the team designed: Oro Valley's Path Forward - Planning Together for Our Future. She reviewed the process of taking all the feedback received and how it was incorporated.
Long Range Principal Planner Milini Simms posed questions to the group and discussion ensued. Ms. Simms thanked the group for all of their input and participation. She asked the group to please keep the new brand under wraps, as it is still be finalized and will be unveiled at the State of the Town event. |