Anthony Cisneros, Planning Intern, presented on the following:
- Amendment to add taglines on signs to allow identification of type of business
- Wall signs and establishing standards
- Taglines permitted use and limited size
- Proportionality of taglines
Concerns raised by the commission:
- How tagline advertising will be enforced. Patty Hayes, Senior Planning Technician, stated the size of the tagline will reduce using the areas as advertising.
-Preventing businesses from advertising prices and services in the tagline. Chad Daines, Principal Planner, stated the definition of the tagline doesn't permit advertisement of prices and services. The guidance from the General Plan describes the general purpose of signs.
- Joe Andrews, Chief Civil Deputy Attorney, spoke on the Gilbert vs. Reed case. The city was sued and lost because it told businesses specifically what they could or could not place on their signs. We can limit somewhat based on guidance. A trademarked logo is allowed as part of its allowable signage allotment.
-The area provides a way to identify their business without additional signage; it allows for a portion of their signed to be used differently.
Chair Leedy opened the public hearing.
Mr. Dave Perry, President/CEO of the Greater Oro Valley Chamber of Commerce, spoke in support of Agenda Item 3.
- The 35% limitation is going to drive the verbiage on the signs
- He agrees with Mr. Andrews regarding a potential First Amendment breach if we limit too specifically what is allowed.
Chair Leedy closed the public hearing.
MOTION: A motion was made by Greg
Hitt
and seconded by Charlie
Hurt
to recommend the approval of Zoning Code Amendment in Attachment 2 related to Tagline signs, based on the finding that the request meets the intent of the general plan for signage.
MOTION carried, 6-0.
Meeting adjourned at 6:36 p.m.
Prepared by:
Jeanna Ancona
Senior Office Specialist
I hereby certify that the foregoing minutes are a true and correct copy of the regular session of the Planning and Zoning Commission Oro Valley, Arizona held on the 6th day of December, 2016. I further certify that the meeting was duly called and held and that a quorum was present.